A short montage of video clips with accompanying animated keywords to promote an IOS mobile application for women on social media platforms.
The concept was that overeating makes you fat so we wanted to show that by "working out" you can enjoy your food and still get in shape. As we only have a short period to capture the user's attention, we didn't want to use long sentences. Therfore we used a simple approach to keep the message clear and impactful. The tempo of the video was the same as breathing and the synced up to the beat of the heart.
Lastly we see so many adverts that try sell right from the start of the video so we tried a different by building the viewers curiosity with imagery and punchy words. Emphasizing on the feeling users will get using the app.